Jacknd

USC

USC was going through a rebrand to bring in more customers that were of a younger age with the plan to become more of a premium retailer. They wanted to create a website that was more in line with the rebrand and something to attract the new target audience.

The goal was to redesign the website to make it more inclusive, fun and young which was fitting with the brands that they stocked, but also not to forget about their old demographic.