The Future of Transport for London
Public Transport Web B2C
I worked with TfL’s in-house team as a Product Designer to reimagine their global web experience from the ground up. By redesigning core tools like the Journey Planner and leveraging data for personalisation, we created a smarter, more seamless platform that gave users access to the information they needed, exactly when they needed it. Beyond usability, the new experience supported TfL’s wider objectives—encouraging behaviour change, promoting active travel, and providing actionable, personalised alternatives during disruptions.