Jacknd

House of Fraser

After being purchased by the SDI group House of Fraser myself and one other designer were tasked in redesigning the website. The old site had a lot of different patterns being used throughout and there wasn’t a great deal of consitency.

We aimed to produce a more editorial and consitent website that would be more suited to the customers that shopped with House of Fraser. With the outcome to have a better customer experience throughout the site.